Logically, the manufacturers also benefit because:

• They can optimize their production plan. By increasing the shelf life of a product, larger batches can be produced.
• They can improve and / or expand their product range as the HPP allows the development of innovative products, formulations and presentation.
• It enables exportation to demanding markets with high food safety requirements (e.g., the USA, Canada, Japan and Australia), countries where the use of HPP technology is already a routine.
• It also allows manufacturers brand to be protected.