Logically, the manufacturers also benefit because:
- They can optimize their production plan. By increasing the shelf life of a product, larger batches can be produced.
- They can improve and / or expand their product range as the HPP allows the development of innovative products, formulations and presentation.
- It enables exportation to demanding markets with high food safety requirements (e.g., the USA, Canada, Japan and Australia), countries where the use of HPP technology is already a routine.
- It also allows manufacturers brand to be protected.